Are you ready to get clear on who your ideal client is? 

Who are your serving, selling to, working with?  

Who exactly is that person?  

If we don’t know who we serve then we don’t know how to speak to them. 

We don’t know what they want. 

So this exercise is going to help you get really clear on your ideal client. 

Does this have to be so perfect and precise?  No. 

But it has to be in the neighborhood of who that ideal customer / client is. 

Something I have realized as I have done this exercise again and again is that my ideal client is often some former version of myself. 

They aren’t perfectly me. 

But there are so many pieces of my former self that show up in my ideal client.