All The Things Social

Medical Marketing Case Studies — Real Growth for Med Spas, Plastic Surgeons & Functional Medicine Practices

Our work speaks for itself.

Below is a curated collection of anonymized case studies demonstrating how our luxury marketing systems have helped leading medical, aesthetic, and wellness practices increase visibility, strengthen authority, and grow revenue through strategic social media and content development.

All results shown are real outcomes from our clients across Med Spas, Plastic Surgery practices, Functional Medicine clinics, and Naturopathic wellness centers. For privacy and ethical compliance, identifying details have been removed.

Why Our Medical Marketing Results Stand Out

Our case studies highlight long-term, sustainable growth — not quick hacks or vanity metrics.

Every example reflects:

  • SEO-driven visibility
  • Elevated brand identity
  • Short-form video systems
  • Consistent organic growth
  • Ethical, compliant messaging
  • Increased consultation requests
  • Stronger patient trust and understanding
  • High-ticket service conversions

These outcomes are the result of strategy, clinical understanding, and luxury-level execution.

Case Studies by Specialty

Med Spa Case Study — 300% Increase in Monthly Consultations in 6 Months

Client Type: Luxury Med Spa (Injectables + Laser Treatments)

Location: Confidential

Services Provided: Social media management, video content system, SEO strategy, campaign development

Results:

  • 300% increase in monthly consultations
  • Consistent viral Reels (50k–250k views)
  • Full booking calendar for injectables
  • Higher patient retention due to educational content
  • Elevated brand identity matching clinical excellence

Key Strategies Used:

  • Provider educational videos
  • B-roll procedural content
  • "Myth vs. Fact" and treatment explainer series
  • Skin condition content (acne, aging, pigmentation)
  • SEO keywords integrated into captions

Outcome: The med spa transformed from inconsistent posting to becoming the most recognizable brand in their area — fully booked with a 4–6 week waitlist.

Plastic Surgery Case Study — Authority Building for a Facial Plastic Surgeon

Client Type: Double Board-Certified Facial Plastic Surgeon

Location: Confidential

Services Provided: High-end content strategy, video content system, authority development, SEO optimization

Results:

  • 200% increase in qualified consultation inquiries
  • Elevated digital brand identity (luxury, modern, clinical)
  • Top-performing educational videos on facial rejuvenation
  • Significant rise in patient trust & pre-consult preparedness
  • Increased conversions for high-ticket facial surgery

Key Strategies Used:

  • Surgeon talking-head videos
  • HIPAA-safe before/after storytelling
  • "Procedure deep dive" video series
  • Webpage SEO restructuring
  • Social-first surgical education

Outcome: The surgeon's online presence began reflecting the prestige of his surgical work, resulting in higher-value cases and more aligned patients.

Functional Medicine Case Study — Clear Messaging + Patient Education → 2x Program Enrollment

Client Type: Functional Medicine Clinic (Hormones + Gut Health)

Location: Confidential

Services Provided: Content strategy, educational video development, SEO blog creation, social media management

Results:

  • 2x increase in program enrollments
  • Patients arriving more educated and confident
  • Higher retention + lower no-show rates
  • Emotional resonance through validation-based content
  • Dramatic increase in engagement from symptom-focused posts

Key Strategies Used:

  • Highly educational video content
  • Nervous-system-safe storytelling
  • SEO-driven blogs on gut health, hormones, fatigue
  • Clear messaging frameworks
  • Weekly "root cause explained" video series

Outcome: The clinic's content began attracting patients ready for deeper work, reducing acquisition cost and increasing conversion.

Naturopathic Clinic Case Study — Rebrand + Video Strategy = 5x Organic Reach

Client Type: Naturopathic Wellness Clinic

Location: Confidential

Services Provided: Complete brand elevation, SEO strategy, content architecture, video scripting, social media management

Results:

  • 5x increase in organic reach
  • High-trust patient audience developed
  • Improved clarity in treatments + philosophy
  • Cohesive brand identity across all platforms
  • Surge in new patient inquiries for hormone + digestive issues

Key Strategies Used:

  • Wellness-centered visual branding
  • "How to know this applies to you" content
  • SEO keywords around digestive health + fatigue
  • Short-form video series explaining protocols
  • Compassionate, educative tone

Outcome: The clinic became a recognized voice in their niche and began attracting patients nationwide.

Our Growth Methodology Behind These Results

Every case study reflects our signature luxury framework, the Medical Authority™ Content System, which includes:

1. Positioning & Brand Identity

Establishing clarity in message, specialty, and authority.

2. SEO-Informed Content Strategy

Ensuring your content aligns with what patients search for, not just what you want to share.

3. High-End Video Production

Short-form content that educates and builds trust.

4. Compliance-Centered Storytelling

Ethical, responsible communication for medical audiences.

5. Monthly Optimization

Data-driven refinement that compounds growth over time.

What These Case Studies Mean for Your Practice

Whether you're a med spa, plastic surgeon, or functional medicine provider, you can expect:

  • A stronger online identity
  • More qualified patient inquiries
  • Clearer, more confident communication
  • Greater brand loyalty
  • Higher conversions into paid consultations
  • Consistent organic growth month after month

Our clients grow because their content finally matches the quality of the care they provide.

Ready to Become Our Next Case Study?

If you're ready to elevate your brand, attract ideal patients, and build long-term authority — we'd love to partner with you.